From 12th to 15th April, a group of the world's most enviable yachts and superyachts made their grand appearance at the 8th Singapore Yacht Show (SYS) at the ONE°15 Marina Yacht Club, Sentosa Cove. As the trading hub for luxury yachts in the Asia-Pacific region, Singapore hosted many well-known brands and distributors to be part of the display, as well as attracting thousands of casual marine lifestyle enthusiasts who are potential buyers and renters. This year's show is Asia’s largest ship and yacht exhibition, having welcomed 18,000 visitors and nearly half of which came from the Asia-Pacific region. They enjoyed a variety of fringe activities such as parties, social events and high-end entertainment. The “Regal Night 2018” jointly organized by Singapore Yacht Show and Yisin Online Prestige received much critical acclaim as well.
As a long-standing partner of SYS, YiSin Online Prestige has been responsible for the promotion of the Global Chinese Branding and Online Prestige Building for SYS for the second consecutive year. Having been highly involved in global language marketing which includes high-end Chinese market promotion, Internet reputation building and organizing Chinese entrepreneurs' nights, YiSin Online Prestige has hence successfully aided SYS in establishing its position as a leader of the yacht industry, which has become widely recognized among Chinese businessmen.
SYS has been successfully held for 8 years, attracting many local and international yacht brands to exhibit their fine works. Their displays highlight Singapore Yacht Show’s cultural image as an “Oriental Monaco”. Some exhibitors include Feadship, Lurssen, Fincantieri, Benetti, Gulf Craft, Amels, Heesen, Westport, Burgess, Camper & Nicholsons, Y.CO, Princess Yachts, Ferretti Group, Azimut, Boat Lagoon Yachting, Simpson Marine, Beneteau, Hong Seh Marine, Multihull Solutions, Leopard, Reel Torque, Sunreef, Lee Marine, SG Boating, ProMarine, Derani Yachts, as well as Nautical Habitat, a newcomer to the Asia Pacific region.
In addition to a dazzling array of yachts, the organisers of SYS also arranged a variety of social activities, including a light cocktail party on the deck of a superyacht, a floating lounge bar, Boardwalk Retail Village for shopping as well as wine and gin tasting sessions and fitness and creative classes for kids. These VIP stylish yacht parties and exclusive social events kept the event lively and enjoyable for all late into the night.